A case study of how to still communicate educational information to students who are essentially attached to their phones and facing constant bombardment from distractions. The problem was how to teach in a world of digital distractions?

The idea/solution was that, rather than trying to wrestle the attention of the students away from their phones, let's work with the distraction instead. If the students were always focused on their phones, then let's move with the students and let's bring the lessons of the classroom into the new landscapes.

Coordinating with Instagram and a number of educational boards and museums, we bought back the ad space for product advertising and replaced it with simple yet accurate and informational recaps of important moments in history. Egypt was the first Era to be revamped to the digital age, with many more planned to come.